Case Studies
As a complete communications firm, Think Brown INK has the privelege of working on various projects, sometimes all at once. Read about some of our recent work below.
Stadium Club DC Press Dinner
July 2010
On July 12, 2010, after just two weeks of planning, Think Brown INK hosted a successful press dinner at Washington, DC’s new upscale adult entertainment club, Stadium. This project proved to be challenging as media is often leery of venues and projects of this sort. However, we reached out to all the prominent news organizations, securing 20 attendees from 13 different media outlets, including, CBS Radio, Washington Life Magazine, BET (Black Entertainment Television), Hot 99.5 FM, K-Street Kate, NBC, The Afro American Newspaper, Bisnow, Guest of a Guest DC and more. In addition, during the week leading up to the media dinner, The Washington City Paper food critic published a review of the club and restaurant. Photos and posts were also published by other media outlets in attendance.
Tigerlily Foundation 2nd Annual DIVA Night Out
May 2010
Think Brown INK served as the event planner/co-chair and lead publicist for the Tigerlily Foundation’s 2nd annual event to benefit young women with breast cancer, held at the Mandarin Oriental Hotel in Washington, DC. In collaboration with one other co-chair, TBI was responsible for leading a volunteer team, securing sponsorships, silent auction donations, ticket sales, and press. On the day of the event, Think Brown INK managed logistics, setup, volunteers and photography/media. The event was a huge success, and featured on NBC 4, WJLA/ABC 7, WUSA 9’s Metro Mix DC, What’s Hot Washington, The Afro American Newspaper and several other news organizations. The event raised over $45,000 for young women with breast cancer.
A Match Made for Mercersburg (Valentine Development Campaign)
February 2010
On January 15, 2010, two weeks before Mercersburg Academy’s (PA) February marketing and solicitation campaign was to drop, the director of annual giving, sought the services of TBI’s Natasha Brown. In one hour, Ms. Brown created a marketing plan, the theme, “A Match Made for Mercersburg” that would inspire constituents to give, knowing that each dollar would be matched by an anonymous donor. She also secured a graphic designer, printer and wrote the solicitation, which included a greeting card, carrier envelope, pledge card and web page. Ms. Brown managed the campaign, and sent weekly e-marketing, Facebook and Twitter messages to constituents. When the campaign was complete, the school had raised over $450,000 for private education, which was more than double the amount that had been raised during the previous February.
Hip-Hop 4 Haiti
January and February 2010
After the tragic earthquakes in Port-Au-Prince on January 12, 2010, Think Brown INK partnered with HoneyComb Set LLC to create the nation’s first Hip-Hop 4 Haiti event in Washington, DC. In two hours, the pair had secured 22 artists, a popular nightclub (Pasha Lounge), a DJ, hosts and graphic designers. The first Hip-Hop 4 Haiti raised money and tons of food and clothing. TBI then partnered withthe National Hip-Hop 4 Haiti Movement, which occurred in 33 cities, to create a second benefit concert at Layla Lounge to collect food and clothes for Haiti earthquake survivors. The event was a major success and united the DC-area hip-hop community for a positive cause.
4th Annual DMV Music Awards
January 2010
Think Brown INK (TBI) was hired to handle public relations for the DMV Music Awards three weeks prior to the event, after public dissent for the awards had reached a climax. TBI helped change public perception of the event and tackled negative feedback by publishing daily highlights, securing a prominent and reputable host –EZ Street of 93.9 WKYS, and securing media coverage in The Washington Post, DMVSpectrum.com, The One Nation Hip-Hop Show on 93.9 WKYS, and other prominent outlets. The awards show had over 1,300 attendees and positive feedback from media, artists and attendees.
